Another cosmetic company is utilizing male models to market makeup and beauty products.
Last fall, CoverGirl, a subsidiary of Procter & Gamble, featured its first “CoverBoy” in a new ad campaign. Now, Maybelline has announced that it has a “Male Ambassador” helping launch its new line of mascara.
According to Breitbart News, the new model believes that makeup is “GenderLESS” because “boys deserve just as much cosmetic recognition.”
Maybelline’s parent company, L’Oreal, received a 2 (Lean Liberal) on 2ndVote’s scorepage.
What do you say? Are companies intentionally blurring gender lines to open up more revenue streams? Or are Procter & Gamble and L’Oreal playing a larger advocacy role in support of the so-called “gender revolution?”