The phrase “you reap what you sow” seems to be holding true for Target. The company planted an impractical and radical seed last year when they introduced their transgender bathroom policy, which allows persons of either gender to use the restroom of his or her choice. Now, Target is facing a decline in sales and a falling stock price, while their CEO, Brian Cornell, is facing a pay cut.
Until recently, Cornell seemed to be on-board with the bathroom decision, but as the store’s thriving retail business has diminished and drawn more negative attention, his attitude has shifted. According to Breitbart:
“Target’s CEO was reported as having opposed his own company’s transgender announcement, saying it “frustrated” him that his diversity department made such a fuss over the decision and that they didn’t clear the announcement with him first.”
After the bathroom policy announcement that put customers behind a radical social agenda, many conservative organizations decided to take action. Millions have joined the efforts like AFA’s #BoycottTarget petition and our #AnywhereButTARGET campaign, and these actions have clearly made an impact. Not only is Target cutting the pay of their CEO, but over the last several weeks, we have seen Target executives step down or be fired. You can still sign the pledge today to let Target know that you will take your business somewhere that puts customers first and a social agenda last!