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Will Anheuser-Busch Tell Us What Their Customers Think about the NFL?

Just two weeks ago, Anheuser-Busch added a prompt to its consumer help line for customers to share concerns and comments regarding the company’s sponsorship of the National Football League.

Reports of the new option surfaced in the midst of a tumultuous week for the NFL and its sponsors due the controversial national anthem protests that originally began in 2016. Irate fans had already influenced DirecTV, the television carrier of the NFL’s out-of-market package, to offer refunds to customers angered by the protests.

As word got out, the line was apparently shut down temporarily due to the volume of incoming calls.

However, Anheuser-Busch eventually indicated the company did not plan to end its sponsorship of the NFL.

2ndVote reached out to the St. Louis offices for further clarification on the matter and we received the following response:

At Anheuser-Busch we have a long heritage of supporting the institutions and values that have made America so strong.  That includes our armed forces and the national anthem as well as diversity, equality and freedom of speech.  We proudly employ over 1,100 military veterans and we work every day to create an inclusive environment for all of our employees.  Because only together can we achieve our dream of bringing people together for a better world.

The Anheuser-Busch phone line has always been available for consumer inquiries on a variety of topics, but we are not conducting a survey regarding our NFL sponsorship.

We have many long-term sports partnerships, including our NFL sponsorship, and while we may not agree on everything, we still believe in the power of sport to bring people together and overcome their differences. We have no plans to end our NFL sponsorship.

We followed up our inquiry with a series of questions to investigate the type of feedback Anheuser-Busch was receiving from its customers:

How many customers have called the Anheuser-Busch phone line and selected Option 1 to register an opinion on the company’s sponsorship of the NFL?

What percentage of customers expressed opposition to Anheuser-Busch’s sponsorship? What percentage expressed support?

What percentage of customers indicate opposition to the NFL anthem protests in general? What percentage indicate support?

Given recent revelations that theNational Football League Players Association has made donations to political activists, namely the Center for Community Change, does Anheuser-Busch plan to continue its sponsorship of the NFLPA?

An Anheuser-Busch representative responded saying the statement above was all they were willing to share at that time.

Anheuser-Busch’s current sponsorship deal, which extends through 2022, is worth a lucrative $1.5 billion to the league. The company is also a sponsor of the NFL Players Association, the players’ union that is affiliated with the AFL-CIO and has been found making donations to “prominent anti-Trump ‘resistance’ organizations.”

As of Thursday at 4:00 PM ET, the prompt for registering opinions on the NFL sponsorship remained active, so you still have a chance to register your opinion by calling 1-800-342-5283 and selecting “Option 1.”

We also have an email link to reach Anheuser-Busch directly:

Send Anheuser-Busch an Email!

Ask them to tell us how their customers feel about the NFL anthem protests. Will they reveal the overwhelming distaste Americans have for the politicization of sports? Help uncover exactly what companies are hearing from their customers by participating today.

Help us continue creating content like this and educating conservative shoppers by becoming a 2ndVote Member today!

  • Forrest Smith

    For years I would only drink Bud Light but I have seen the light and as long as Bud supports NFLPA and not patriotic Americans I will find a more patriotic beverage company to support. Good Bye Bud.

    • Palmer Sterling

      You need to not drink more than Bud Light for it to matter. AB owns 200 beer brands in the US alone. You will be shocked at the list. They also are no longer even an American Company but are owned by an African company. Time to brew your own beer!

      • TheKnowerseeker

        According to Wikipedia, “Since 2008, it has been a wholly owned subsidiary of Anheuser-Busch InBev (AB InBev)….” and “Anheuser-Busch InBev… is a Belgian–Brazilian beverage and brewing company with global headquarters in Leuven, Belgium.” So… doesn’t seem to be African, but you’re right about it no longer being American.

      • disqus_2AF1QOhOSp

        Won’t watcfh. Especially since the left coast ruined Peyton’s big day tribute for their idiocy. When the black community starts obeying laws and showing respect, they’ll get it baCK.

        • GrandmasterBeavis

          We expect too much out of them

  • Stephen Britto

    Budweiser is not taking a stand, they are remaining PC, trying to appease to both sides, like the NFL Commissioner, NFL owners, so they all can keep making their millions! It’s always about the money! Disgusting, that they will not stand with our Veterans, Country & Flag! They continue to show No Respect! The NFL is NOT the correct platform for protest!

  • MookvotesRED

    Simple, #AnythingButBUD #FootballSaturday !!!

  • Cobranut

    Email sent:

    “2ndVote has posed several questions to Anheuser-Busch regarding your survey of customers about the NFL protests.
    Please provide answers to their questions, so customers can know the results
    of your survey, and your stance on this important issue.

    Until these questions are adequately answered, I and my family will NOT be purchasing ANY Anheuser-Busch products.”

    Thanks,

    • Appreciate

      We’ve decided to boycott them together: Bud and NFL went together just like Gatorade and NFL. So buh-bye NFL, Bud AND Gatorade! I need to find the complete list of Anheuser Busch beers!

      • TheKnowerseeker

        May as well: They’re not even American-owned anymore, but Belgian–Brazilian.

  • Shemp

    NFL protests go well beyond the National Anthem disrespect…it’s about advancing a specific political agenda on the playing field through demonstrations/activism…so expect the NFL to cave on demonstrations DURING the anthem…but to ALLOW them BEFORE or AFTER the anthem, this is still UNACCEPTABLE – KEEP ALL POLITICS OFF THE PLAYING FIELDS…or we’ll continue to tune the NFL out!

    • mcffoster

      I completely agree Shemp. Here is an e-mail address at Anheuser-Busch: budcentral@anheuser-busch.com to let them know your opinion.

      • Shemp

        Done, thanks for the address.

  • BARBARA MARCHESE

    BS…WILL NO LONGER BE BUYING THEIR PRODUCTS
    .

  • doc suske

    Need list of ALL products to boycott- plenty of alternatives out there, not so anti-
    American as A_B

    • M Burke

      In reply, here it is…not 200 but a good enough start…

      10 Barrel Brewing Co | Bass | Becks | Best Damn | Blue Point Brewing Co | Boddington’s | Breckenridge Brewery | Bud Ice | Bud Light | Bud Light Lime | Bud Light Platinum | Budweiser | Busch | Busch Ice | Busch Light | Chelada | Elysian Brewing | Estrella Jalisco | Faust | Four Peaks Brewing Co | Franziskaner | Golden Road Brewing | Goose Island Beer Co | Hoegaarden | Hurricane High Gravity | King Cobra | Kirin Ichiban | Kokanee Glacier Beer | Land Shark Lager | Leffe | Lime-a-Rita | Michelob Amberbock | Michelob Golden Draft | Michelob Ultra | Mixxtail | Montejo | Natty Daddy | Natural Ice | Natural Light | Oculto | O’Doul’s | Presidente | Redbridge Lager | Rolling Rock | Select 55 | Shock Top | Spaten | SpikedSeltzer | St Pauli Girl | Stella Artois | Stella Artois Cidre |
      Teavana | Virtue Cider | Wild Blue | Ziegenbock

  • Angelo G

    There products are cheep garbage.
    Buy from a company that is good at making beer not making BS to feed you.
    Most Important, don’t buy NFL branded Merch.

  • TheKnowerseeker

    I’m a teetotaler, but I wholly support my fellow patriot drinkers who are dedicated to boycotting Anheuser-Busch.

  • isgs

    The fact that we are all on 2ndvote shows that we are weary of the drama and that we DO have the power to take our dollars elsewhere.