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WSJ: NFL Viewership Down 10% In 2016

According to the Wall Street Journal, NFL viewership has plummeted over the first month of the 2016 season.

The drop has made advertisers start to take notice:

“We’re scratching our heads,” said Andy Donchin, chief domestic investment officer at Amplifi US, an ad-buying unit of Dentsu Aegis Network, whose clients include General Motors Co. “We cannot pinpoint any specific reason why the numbers are down. It is probably being caused by a confluence of events.”

However, neither the league nor the broadcasters seem to want to address the elephant in the room: recent player protests of the national anthem.

Have fans grown tired of the politicization of sports? After 9/11, many saw sports as an outlet for national unity and pride. But in 2016, major sports organizations are joining political debates. Just a few months ago we saw the NCAA and NBA join the misinformation campaign in North Carolina and cancel events over HB-2. But we shouldn’t forget that the NFL also fought against Religious Liberty protections in Georgia earlier this year.

If the current trend continues with NFL viewership, it may be a sign that the fans are indeed voting with their wallets, or, in the case, with their remote controls. Networks and other leagues that have aligned with liberal movements may want to take notice.

See more on where the NFL stands on all the issues in 2ndVote’s database here.

  • Ray46

    There appears to be several factors here.
    1) Political statements by players at the games
    2) Inflatgate
    3) Million Dollar salaries
    4) The league itself

  • Crispus Attucks

    Just like TarGay, the NFL is in denial over the hit they’ve taken by their rabid support of homofascism, christophobia, and anti-Americanism. The Judeo-Christian foundation of the republic is at stake — boycott ’em till they are driven into bankruptcy!

  • Deserttrek

    stopped watching them when they threatened Arizona over martin luther king day . they are crony capitalism at it worst. Call the commissioners office they have a phone line just for comments

  • libsrtheh8ters

    How many churches have super bowl viewing parties, how many Christians turn on this trash & expose their children to virulent racism & left wing brainwashing? What decent human being, especially light skinned ones, would continue watching black racist ghetto trash spewing racial hatred while promoting 2 black hate groups, the black panthers & the black lives matter/black K K K movement? Who in their right mind would ever turn on another NFL game after the fat, racist crack beyonce encouraged racial violence & violence against the police at the halftime show during last year’s super bowl?
    A whopping 10% of AmeriKans find foul mouthed, racist black trash offensive, WOW!! Meanwhile if you say anything negative about these black hate groups & racist black athletes you risk losing your life.

    • Deserttrek

      I have asked a friend of mine who is an Evangelical minister how he can continue to watch the nfl , he says he loves football, I said we are supposed to love right and wrong before we love material goods.

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